# Faded Serum (Original Formula)

### For Dark Spots & Discoloration

50 ml / 1.7 fl oz

**Last chance to purchase the original Faded Serum. Once sold out, it won't be restocked.**

Dark spots or discoloration?

This hyperpigmentation-safe serum visibly reduces stubborn discoloration, post-blemish marks, scars, and spots—for all ethnicities and skin shades. Gentle enough for daily use, it produces visible results in as little as two weeks.

### BENEFITS

- Brightens
- Fades Discoloration
- Evens Skin Tone
- Smooths Texture
- Hydrates
- Vegan + Cruelty Free

Dermatologist-tested and science-backed ingredients suitable for all skin types and shades.

### RESULTS

## Faded in four weeks*  
*Based on a consumer study after 4 weeks of daily use of Faded Brightening + Clearing Serum. Results may vary depending on time and routine.

- **96%** found that dark spots appeared less visible  
- **100%** found that the overall look of their skin was improved  
- **96%** found that their skin tone looked more even

### HOW TO APPLY

## Gentle enough for daily use, it produces visible results in as little as two weeks.

- **Step 1:**  
Apply a thin, even layer to clean, dry skin after toning and before moisturizing. Use on your entire face or target areas with discoloration and uneven tone.

- **Step 2:**  
Gently massage until product is fully absorbed.

- **Step 3:**  
Start with once weekly and gradually increase to daily use. Always follow with sun protection during the day and keep skin well-moisturized.

### KEY INGREDIENTS

## Clinically-backed blend of brightening actives that reduce dark spots and even tone.

1. **Tranexamic Acid** - Topical application has shown efficacy on UV-induced hyperpigmentation.
2. **Kojic Acid** - Visibly reduces hyperpigmentation for more even-toned.
3. **Melatonin** - Anti-inflammatory, helps reduce the appearance of dark spots and hyperpigmentation.
4. **Azelaic Acid** - Helps prevent the appearance of hyperpigmentation and smooth skin texture.
5. **Niacinamide** - Proven improvement in the appearance of hyperpigmented spots, red blotchiness, skin sallowness, fine lines and wrinkles, and firmness.

### FREQUENTLY ASKED QUESTIONS

- **What products/ingredients can Faded not be paired with?**
- **Does Faded help with melasma?**
- **Where does Faded fit into the rest of my routine?**
- **Can I spot treat with Faded or use it all over my face?**
- **Is Faded safe for pregnant women?**
- **Why does Faded smell so bad?**
- **What is the shelf life of Faded?**

### Customer Reviews Summary

**Overall Rating: 4.7/5**

- 881 Total 5 star reviews  
- 131 Total 4 star reviews  
- 36 Total 3 star reviews  
- 11 Total 2 star reviews  
- 25 Total 1 star reviews

**93%** would recommend this product.

### Customer Feedback Highlights
- Customers find gradual improvements in skin tone with consistent use.
- The texture is described as lightweight and absorbs quickly.
- Some users report initial skin purging, while others report no irritation. 
- Common feedback includes appreciation for the non-drying formula.